The UFC and Crypto.com, the sponsor of fighters, are providing additional incentive.
Beginning this Saturday at UFC 273 in Jacksonville, Fla., the UFC announced via press release that it is introducing a “Fan Bonus of the Night” award that will be decided via a global fan vote, with the winners receiving a five-figure bonus in Bitcoin. Three cryptocurrency bonuses will be awarded, with the first-place fighter earning $30,000, the second-place fighter earning $20,000, and the third-place fighter earning $10,000.
Fans can vote up to three times per pay-per-view on Crypto.com/FanBonus, with the voting window opening at the start of the PPV preliminary card and ending an hour after the conclusion of the main card. It is not yet known if this opportunity will be added to non-PPV events in the future.
Traditional bonuses will still be in place for the “Fight of the Night” and “Performance of the Night” winners.
This announcement is part Crypto.com’s $175million sponsorship deal , which was signed this July with the UFC.
“Crypto.com is an UFC official partner since less than one year. I can tell you, they’re already one of our best partners,” UFC President Dana White stated in a press release. They are constantly coming up new ways to work with us and connect with our fans. This new Fan Bonus of the Night is an awesome way to get fans more engaged in our events while rewarding the fighters for bad-ass performances.”
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