Endeavor, which acquired the UFC for more than $4 billion in 2016, is suffering significant losses after the publication of a scandalous video of Dana White and his wife slapping each other at a New Year’s Eve party in Mexico.
According to the report, after the disclosure of this incident, the shares of Endeavor, which owns a number of significant assets in addition to the UFC, fell 6%, which, with a total company value in the hundreds of millions of dollars.
Representatives of the company, as well as its head, Ari Emanuel, have not yet commented on this situation.
Earlier, UFC President Dana White and his wife made public statements saying that excessive drinking was the cause of the conflict and that they apologized to each other.
It should be noted that in the past, the head of the strongest league in the world has repeatedly spoken out about the inadmissibility of domestic violence, in an interview stating that “there is no excuse for someone who hit a woman.”