UFC and Reebok end partnership

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The promotion has earned $70 million in six years of collaboration.

UFC ends partnership with Reebok. The contract between the parties expired after the UFC 260 tournament.

The promotion has partnered with the sportswear brand since 2015.

According to unofficial information, Reebok paid $70 million to the UFC during this time, of which $39.3 million was received by the fighters as sponsorship payments.

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