ONE Championship will be partnering with Monster Energy for the near future.
Monster Energy business representative Hans Molenkamp confirmed to MMA Fighting on Tuesday that ONE Championship and Monster have inked a multi-year deal to become the official energy drink of the promotion. The deal officially begins with Friday’s ONE on Amazon Video 6 event, headlined by Superbon Singha Mawynn vs. Chingiz Allazov for the ONE lightweight kickboxing title.
As part of the new agreement, Monster will have prominent branding during primetime events in the U.S. and Asia. In the middle of the circle canvas will be the Monster Energy logo. There will also be special branding for “Fight of the Night”, and “Action Replay”.
Monster has also had long-term partnerships with Bellator and the UFC.
ONE Championship will make its U.S. debut in May 5, Broomfield (Colo.). The headline fight is between Demetrious Johnson, flyweight champion, and Adriano Moraes, a trio.
Source: https://www.mmafighting.com/2023/1/10/23549042/one-championship-signs-multi-year-partnership-with-monster-energy?rand=96749
