Morning Report: Dustin Poirier signs a partnership with UFC in order to make “Poirier’s Louisiana Style” the official hot sauce of UFC.


It’s a big week for Dustin Poirier.

On Saturday, Poirier faces Michael Chandler in the featured lightweight battle at UFC 281. Although the bout could have implications for the lightweight title, Poirier faces Michael Chandler in the featured lightweight battle at UFC 568.

On Wednesday Poirier announced a multiyear partnership with the UFC. Poirier’s hot sauce, “Poirier’s Louisiana Style”, will be an official partner of UFC. The brand content will appear across UFC’s social media platforms.

“It’s a great honor to have Poirier’s Louisiana Style voted the Official Hot Sauce of UFC ,” Poirier stated in the press release . “Putting in the work – whether it’s training for the next fight, creating a hot sauce company, or helping through our Good Fight Foundation – it’s all about building a legacy for my family and my community. These hot sauces come from the cuisine I grew up with in Lafayette, Louisiana. These are my roots, and I’m excited for UFC fans to share the Cajun flavors I love.”

Born in Lafayette, Louisiana, Poirier is proud of his heritage and Cajun roots and released Poirier’s Louisiana Style hot sauce in 2020, in collaboration with Heartbeat Hot Sauce. The K.O. hot sauce has been added to “The Diamond”. Edition and the Creole Maple.

With this partnership, Poirier will join a small group of UFC fighters that have joined the company to promote non-fighting brands. The most notable of these brand deals is Conor McGregor’s Proper No. 12 Irish whiskey, which became an official sponsor back in 2018, and earlier this year, Tai Tuivasa’s beer, Drink West, became the Official Beer Partner of UFC in Australia.

Poirier has no time to rest on his laurels though, as the former UFC interim lightweight champion looks to bounce back from his recent loss to Charles Oliveira with a statement victory of Michael Chandler at Madison Square Garden, this Saturday.


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Thank you for reading! Tomorrow, see you all.


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