Morning Report: Dana White describes nearly quitting UFC after WME purchased: “I can’t imagine myself walking away”


There’s no longer life post-UFC for Dana White after nearly departing alongside the Fertittas when the company was purchased by WME-IMG in 2017.

The MMA leader was sold by Zuffa LLC helmed by Loreno and Frank Fertitta with White for a historic $4 billion that very year. The UFC’s future was certain, but it was only a question of how dramatic it would become.

According to White when speaking on The Pivot Podcast, it was very close to being the end of his time as the frontman of the promotion, too.

” “It was really a bad time for myself, and I didn’t want it to end,” White stated about the agreement. The Fertittas wanted to leave and had a conversation with me. The Fertittas were basically saying, “We have everyone in here going through the deal.” Everyone was just looking for a way to purchase it. They had everyone from Turner and ESPN, to many different groups and funds around the globe. I was sat down by them and they said that although we were ready to sell the thing, nobody would take it. So you must do this .’

” I was in a strange place, because these were my closest friends. We’d done the thing together, and it made me feel a lot ***** better. I took off for a while, went up into a hotel room, and didn’t come out for a few days. The whole experience was overwhelming. After a while, I got over it and put my feet up .”

Imagining the UFC with White as White seems impossible at this point, and after such an intense experience it is very probable.

The UFC has only grown to find greater and greater success with each passing year and it doesn’t appear to be slowing down any time soon according to the boss himself. If White had left the UFC when the opportunity presented itself, he may not have vanished from MMA or combat sports entirely as some other past figures have. There was the attempt at Zuffa Boxing after all, which could always still be a thing eventually. But as White has made it clear over the years, as well as in very recent times, boxing is a trickier pool to dive into than where he already finds himself swimming within the MMA landscape.

White does not need to continue working. He would be well-off financially if he had decided not to take on the role of UFC President during the sale. Yet here we are in 2022 and he now has no intentions of leaving his spot as UFC President. Ever.

“The sale happened and what I was saying was if I have to stay, don’t put me with some f***** up group of people,” White said. “Ari [Emanuel] was going at this thing hard and I wanted to be with Ari so it worked out perfect and Ari’s been incredible to work with. The outcome could not have been better. It’s still a great experience and I love it. Once I’m over that little phase, my money is in the bank. It’s an odd thing. I had already had money for 15 years but then you get that kind of money.

” I don’t leave [at this point]. Going through that transition with the Fertittas to WME was a good experience for me and it reminded me how much I really love this business and love what I’m doing so they’re probably gonna have to come f****** drag me out of here. I don’t see myself walking away from this.”


Debate. Dana White blasts the boxing salary: “All those f ****** men are overpaid .’

Caution. Kayla Harrison sends a warning to media pushing for Julianna Pena fight.

Breakdown. Israel Adesanya breaks down ‘key’ to Justin Gaethje’s attempt to dethrone Charles Oliveira at UFC 274.

Rivalry. Joanna Jedrzejczyk predicts ‘first-round finish’ for Rose Namajunas at UFC 274, would love trilogy fight with her in NYC.

Nonsense. Glover Teixeira ‘would rather watch birds sing’ than argue over Corey Anderson’s No. 1 claim.

Fight. Marlon Vera calls out Dominick Cruz after failed past attempts at booking the fight.


UFC 274 Embedded 2.

Warrior Code: Justin Gaethje.

Khalil Runtree at JRE.

Bad blood at Bellator 280.


Fighter vs. Writer. MMA Fighting’s Damon Martin chats with Beneil Dariush and Kayla Harrison.

Heck of a Morning. MMA Fighting’s Mike Heck discusses if Justin Gaethje is overlooking Charles Oliveira ahead of UFC 274, Marlon Vera’s title hopes, and more.



Let’s get it on.

Not bad.

Good ol’ Sato.

Bo Nickal is looming.


Wholesome Ayaka content, as usual.


Champ camp.

Champ ink.


Sam Hughes (6-4) vs. Elise Reed (5-1); UFC Vegas 55, May 21

Tony Gravely (22-7) vs. Johnny Munoz (11-1); UFC Vegas 56, June 4

Joaquin Buckley (14-4) vs. Albert Duraev (15-3); UFC Austin, June 18

Robbie Lawler (29-15) vs. Bryan Barberena (17-8); UFC 276, July 2

Sean O’Malley (15-1) vs. Pedro Munhoz (19-7); UFC 276, July 2

Anthony Smith (36-16) vs. Magomed Ankalaev (17-1); UFC 277, July 30

Jessica Penne (14-5) vs. Brianna Fortino (9-3); UFC Fight Night, July 16


Thanks for reading!

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