When fists are bad. White’s stunt sends UFC stock down

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The president of the promotion damaged the image of the entire company

Shares of Endeavor Group Holdings, which owns the rights to the UFC promotion, fell more than 5% to $21.53. This happened against the backdrop of the fact that UFC President Dana White recently allowed himself to beat his wife Ann.

Recall that the incident took place during the celebration of the New Year in one of the nightclubs in Mexico. The development of the conflict was prevented by friends who intervened and managed to separate the couple.

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